Costa Media Advisors (CMA) knows the value of a strong communication plan. Whether it is the best way to advertise and market your company or product, the most efficient way to purchase local advertising, how to secure earned media in your market or internal communications between work teams, Costa Media Advisors has the experience to provide the right solution for your needs. 

Meet Mike Costa


Mike Costa has an insider’s knowledge of how local broadcast media works thanks to a 30+ year career in local television and radio throughout the Southeast. He cut his teeth selling local radio advertising and soon moved to local television advertising sales where his focus on results for his clients helped grow their businesses. Mike was soon challenged with bringing that winning formula to the entire sales team as a sales manager. Meeting the challenges and responsibilities of leading a team, Mike was quickly given responsibility for the entire television station. From 2000 to 2018, Mike guided three different local television stations as the Vice President and General Manager.

Mike’s track record of building winning local television stations didn’t happen by magic.  He and his team worked to understand their audience and then developed the plan to reach those viewers.  Building successful local TV stations and highly viewed newscasts is no different than building any business or product to a high level of performance. Mike has the proven know-how to conceive a strategic marketing plan and implement that plan to bring the desired results for you and your business.

Knowing how broad-reach media is bought and sold is a benefit of having spent all those years in broadcast sales and management. Mike uses that insider knowledge to his clients’ advantage. He is not swayed by the expensive hit program or the latest and greatest marketing platform but rather he focuses on a plan that reaches potential customers efficiently and effectively no matter where they may be found.

Throughout his career, Mike adapted his teams to the constant change not just in local television but also in marketing, advertising and the evolution of digital marketing platforms. Because Mike develops a thorough understanding of a client’s business, customers and needs before proposing a solution, he develops creative marketing plans that utilize all levels of the marketing funnel starting at the top with broad-reach platforms and narrowing down to more specific targeted messages at key points in the buying process.

Mike’s track record of driving results is the cornerstone for Costa Media Advisors, LLC. Let’s work together. Give us a call or inquire below.

Mission Statement

Costa Media Advisors builds better communicators


Our focus each day is to help leaders communicate more effectively with their team and to help marketers communicate more efficiently with their targeted audience.

Our Services

Media Advisory

Costa Media Advisors allows you to put your focus back on what you do best – your business.  Whether your need is to create an effective marketing and advertising strategy or to maximize earned media with a strong media focused public relations outreach, Costa Media Advisors, has the experience and knowledge to connect you with your desired results.

CMA Media Advisory
CMA Leadership Coaching

Legacy Media (Broadcast Television and Radio) Buying Service

With nearly 35 years selling broadcast advertising, managing broadcast sales teams and leading broadcast stations, Mike has seen local broadcast advertising evolve. Focusing on the efficiency and effectiveness of delivering impressions at the lowest cost is the best way to utilize local TV and local radio. Executed properly, the Costa Media Advisors design of legacy media campaigns allows the digital elements, the more targeted approach, to do its job more effectively. At Costa Media Advisors, our experience and insider knowledge give us an advantage when negotiating with broadcast buys. We know the selling tactics of TV and radio stations. This unique position assures our clients an effective and efficient use of their marketing budget.

Leadership/Communication Coaching

It all starts with communication, but communicating is easier said than done. Whether a message is simply heard or genuinely understood depends on a multitude of factors, including how the message was received by the recipient. In an organization with multiple personality types, this can be tricky, which is why Costa Media Advisors partners with Insight Edge “The Art of Understanding People . . . Made Easy”, a proven professional communication evaluation program designed to help individuals improve how they communicate with others to ultimately become more effective leaders. The result is you no longer have a manager of people, you have a leader who understands how to listen and how to impart a message that is better crafted to each of the team member’s communication style, this approach results in a leader who serves their team with a confidence who produces results.

CMA Broadcast Consulting
CMA Broadcast Consulting

Working Together:

For any of our services, the first step is to have a conversation. What are you doing now? What’s working? What’s not working? Let’s talk about what you want to accomplish.


Interesting conversations with genuine people about their career paths. What made them successful? What lessons did they learn along the way? Grab your morning cup as we find out what’s in theirs.

My Morning Cup Podcast Costa Media Advisors

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Costa Media Advisors Chattanooga TN Testimonials

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Costa Media Advisors Core Values



Nothing beats the truth. It’s not always what we want to hear, but it’s what leads us to the right answer.



All decisions, big and small, must be based on personal and professional principles. Compromising those beliefs for the sake of profit or advancement diminishes who we are and what we stand for.



Like honesty, accepting and then addressing the situation as it is, not as we hope it is, will lead us to success.



Confronting challenges sensibly and realistically in a way that is based on pragmatic solutions bring success efficiently and effectively.

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