Mike Costa has an insider’s knowledge of how local broadcast media works thanks to a 30+ year career in local television and radio throughout the Southeast. He cut his teeth selling local radio advertising and soon moved to local television advertising sales where his focus on results for his clients helped grow their businesses. Mike was soon challenged with bringing that winning formula to the entire sales team as a sales manager. Meeting the challenges and responsibilities of leading a team, Mike was quickly given responsibility for the entire television station. From 2000 to 2018, Mike guided three different local television stations as the Vice President and General Manager.
Mike’s track record of building winning local television stations didn’t happen by magic. He and his team worked to understand their audience and then developed the plan to reach those viewers. Building successful local TV stations and highly viewed newscasts is no different than building any business or product to a high level of performance. Mike has the proven know-how to conceive a strategic marketing plan and implement that plan to bring the desired results for you and your business.
Knowing how broad-reach media is bought and sold is a benefit of having spent all those years in broadcast sales and management. Mike uses that insider knowledge to his clients’ advantage. He is not swayed by the expensive hit program or the latest and greatest marketing platform but rather he focuses on a plan that reaches potential customers efficiently and effectively no matter where they may be found.
Throughout his career, Mike adapted his teams to the constant change not just in local television but also in marketing, advertising and the evolution of digital marketing platforms. Because Mike develops a thorough understanding of a client’s business, customers and needs before proposing a solution, he develops creative marketing plans that utilize all levels of the marketing funnel starting at the top with broad-reach platforms and narrowing down to more specific targeted messages at key points in the buying process.
Mike’s track record of driving results is the cornerstone for Costa Media Advisors, LLC. Let’s work together. Give us a call or inquire below.
Costa Media Advisors allows you to put your focus back on what you do best – your business. Whether your need is to create an effective marketing and advertising strategy or to maximize earned media with a strong media focused public relations outreach, Costa Media Advisors, has the experience and knowledge to connect you with your desired results.
"Costa Media Advisors' understanding of local media and network of connections drove our successful roll out of Reflection Riding's Framework for the Future. The strategic approach garnered positive and prominent coverage of the long-term growth plan for Reflection Riding and Arboretum. Costa Media Advisors continues to be an important partner in our communications and community outreach effort."
"As a non-profit organization, our ability to communicate about our work is essential to our success. Costa Media Advisors have done an excellent job helping us tell our story more effectively and achieve the results we need. I highly recommend them!"
"Costa Media Advisors has delivered smooth results since I began utilizing their services. They've elevated our performance and reputation in the community and they shoot straight."
“Costa Media Advisors’ expertise of the broadcast industry helped guide our company to success growing brand awareness and foot and website traffic. Mike takes the entire customer journey into account to provide strategic, results-driven recommendations.”
“Mike Costa’s truly outstanding media expertise is equally matched by his business acumen and integrity. He’s proven to be a trusted advisor for businesses that want to differentiate themselves and grow.”
“Mike Costa understands the continuously changing world of media. As traditional media has developed into the need for rapid fire and responsive communications, Mike has been able to guide our company to the most effective means for a powerful response.”
Nothing beats the truth. It’s not always what we want to hear, but it’s what leads us to the right answer.
All decisions, big and small, must be based on personal and professional principles. Compromising those beliefs for the sake of profit or advancement diminishes who we are and what we stand for.
Like honesty, accepting and then addressing the situation as it is, not as we hope it is, will lead us to success.
Confronting challenges sensibly and realistically in a way that is based on pragmatic solutions bring success efficiently and effectively.