

Mike Costa led broadcast teams for more than 30 years. He excelled at communicating, whether it be large audiences, specific teams or individuals. Over the course of the 30+ year career, he learned that while the message may be the same, how he imparted that information to his director of sales needed to be delivered in a different way for his director of engineering.
When Mike left the broadcast industry in 2021, he started Costa Media Advisors to help businesses get their message out to their potential customers. That focus has narrowed to helping leaders become better communicators with their teams so the team becomes more effective and efficient. Mike works with companies to teach the different communication styles and how to identify and understand the different styles of communication so it leads to an effective and efficient team.
Separately, as a passion project, Mike launched My Morning Cup podcast in 2023 with his daughters and their generation in mind. So much social media infers success is easy. It is not. My Morning Cup podcast tells the very real stories of people who have advanced their career through the ups and downs of life. (Link to the podcast is below.).
Each week, this hyper-local podcast talks to area leaders (leaders come in all shapes, sizes and vocations) about their career journeys. The conversation doesn’t just focus on the successes, it is about the lessons learned along the way including all the bumps and bruises.
Mike’s track record of driving results is the cornerstone for Costa Media Advisors, LLC. Let’s work together. Give us a call or inquire below.
It all starts with communication, but communicating is easier said than done. Whether a message is simply heard or genuinely understood depends on a multitude of factors, including how the message is received by the recipient. In an organization with multiple personality types. This can be tricky, which is why Costa Media Advisors partners with Insight Edge (“The Art of Understanding People . . . Made Easy”), a proven professional communication evaluation program designed to help individuals improve how they communicate with others to ultimately become more effective leaders.
The result is you no longer have a manager of people; you have a leader who understands how to listen and how to impart a message that is better crafted to each team member’s communication style. This approach results in a leader who serves their team with confidence and produces results.


My Morning Cup is dedicated to having interesting conversations with genuine people about their career paths. What made them successful? What lessons did they learn along the way? Grab your morning cup as we find out what’s in theirs.
Listen on: Google Podcasts, Spotify, Amazon Music, Apple Podcasts, iHeartRadio.
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"It helped me better understand my communication style and those of my team and gave me great (and practical) tips on how to improve. Worth it!"
Melissa Blevins, President & CEO, Chattanooga Area Food Bank
“The training showed our leaders how they communicate affects how their leadership is perceived. Everyone walked away knowing a bit more about themselves, seeing how others perceive them and what actionable steps they can take for their messages to be clearer and ultimately help their teams operate more effectively.”
Ketha Richardson, Director, Workforce Development & Corporate Training, EPB, Chattanooga
“The Art of Understanding People” was very eye-opening for many who attended the class. It’s easy to think “why can’t everyone be like me?” but the beauty of working together is bringing together a group who don’t always look at things the same way. Appreciating how others look at situations helps us make better decisions as a group.”
Karen Thomas, EPB, Vice President of Customer Relations
"The Tennessee Aquarium is fortunate to have a leadership team with remarkable longevity. As the new CEO, it was important for me to quickly build strong connections with my colleagues. The Art of Understanding People . . . Made Easy provided an engaging, assessment-based workshop that helped our team better understand how different personalities communicate and collaborate. It helped me connect with my new teammates and gave the entire group valuable insights into how to work more effectively with one another. It was both eye-opening and immediately useful."
Andy Wood, President and CEO, The Tennessee Aquarium
“Our associates really enjoy this class. We’ve had three groups complete the communication/leadership seminar over the past two years. They have learned much about themselves and each other. Mike leads an interactive session that gives our associates actionable modifications to the way they communicate that helps them be heard and understood better.”
Darren Hodges, Vice President, Tennessee Valley Division, Coca-Cola Bottling Company United, Chattanooga
Nothing beats the truth. It’s not always what we want to hear, but it’s what leads us to the right answer.
All decisions, big and small, must be based on personal and professional principles. Compromising those beliefs for the sake of profit or advancement diminishes who we are and what we stand for.
Like honesty, accepting and then addressing the situation as it is, not as we hope it is, will lead us to success.
Confronting challenges sensibly and realistically in a way that is based on pragmatic solutions bring success efficiently and effectively.